Objective:
Drive earned media and social conversation about McCafe by leaning into its "feel good" brand equity
Drive earned media and social conversation about McCafe by leaning into its "feel good" brand equity
Cultural Insight:
Over 50% of people abandon their New Year's resolution by mid-January
Over 50% of people abandon their New Year's resolution by mid-January
Brand Relevance:
Encourage Americans to start their day off right so they can focus on achieving, not ditching, their resolutions with a little help from McCafe
Encourage Americans to start their day off right so they can focus on achieving, not ditching, their resolutions with a little help from McCafe
Results:
335mm impressions and 402 placements
335mm impressions and 402 placements
McCafe partnered with actor Mark Consuelos to bring the message to local broadcast and national entertainment outlets
Influencer partners shared key brand messaging, invited followers to attend the event ahead of time, interacted with celebrity partner Mark Consuelos on-site and shared on-site posts.
The campaign drove 100% positive sentiment
